In this interview Sébastien Adhikari talks about working with a copywriter and a web designer to create a website just in time for an ATA conference, why he could not imagine not having a portfolio of his work on his website, how he chose portfolio pieces, and why his English and French website versions are different.
Check out his website at http://code-x.ca/enRead More
Predictions of what the future of T&I industry brings, and some qualities we need to survive the impeding AI, MT and (gasp) freelance marketplaces doom.
Oh, and I try to condense a one-hour presentation into a one-minute one.Read More
How does the “Reasons to Attend” page inspire action, what can you swipe to encourage your website visitors to act, and what not to swipe: find out in this teardown.Read More
1 foolproof test and 8 posts on how to turn your headlines from placeholders to compelling positioning statements or click-worthy blog titlesRead More
Memorable graphics, one common theme across social media platforms, and 2 biases that make the website copy less persuasive: the expert bias and the "red button" bias.Read More