Engage. Inform. Build trust.

Translate your real estate marketing materials into Russian

Working with me: The difference

I help you find a distinctive voice that will allow you to appeal to your target audience, stand out, and convey your values. To make informed choices and represent your brand and your properties accurately and attractively in Russian, I use a comprehensive process: Whether it’s a translation, copywriting, or copy editing project, it all starts with a brief… Find out more about the workflow here.

Ekaterina Howard, Pinwheel Translations. Nice to meet you!

Nice to meet you! Combining copywriting skills and translation experience, I help real estate professionals effectively reach out to exacting Russian-speaking international property buyers

Creative translation — Extend your reach with translated marketing materials

Engaging translations of websites, e-mail campaigns, brochures, and property listings

Do you need an effective translation of your real estate marketing materials into Russian? Read more

Copywriting — Target Russian-speaking international real estate buyers with custom copy

Detailed, clear, and compelling custom marketing materials, from property descriptions to websites

Is this service right for you? Find out here

Previously, our organization had tried large agencies but the results were not useful locally. Our solution was to find the best professional translator, native to the target language, ensuring grammatically correct text for over 40,000 words.

For the best English to Russian professional translator, I highly recommend Ekaterina Howard. She always met deadlines plus suggested changes to make the original message easier to understand for the local user. As another pair of eyes on the content, her input resulted in the best possible outcome!
— Project Manager, Career Partners International. Project: translation of online copy, online learning materials and video scripts from English into Russian, 2017

Reasons to translate your marketing materials

An inviting online presence

Buyers want to feel comfortable about contacting agents overseas.

Nothing says “Welcome” better than a high-quality translation of a website or landing page. Well thought-out copy for websites or engaging sales e-mails will show that you are committed to your clients’ convenience and will encourage them to get in touch.

Higher engagement and conversion rates

An image might be worth a thousand words, but they also say that the devil is in the details.

International property buyers need additional information to be certain that they are making the right choice, both in choosing an agent and a property.

Show how your expertise and unique set of skills can help Russian property buyers find their dream home and reap the benefits of becoming a go-to expert in your field.

Deeper insight into buyer behavior

With dedicated Russian-language pages you’ll be able to better track visitors, analyze drop-off rates, and create more effective sales funnels.

Stand out at your next real estate event

Even if you decide to keep your online presence only in English, sometimes it makes sense to have your marketing materials translated, for instance, to attract partners or clients at a real estate event.

From flyers to brochures, print marketing materials combine beautiful images with alluring descriptions. Creating luxurious materials in the language of your target audience will help you to gain their trust and highlight the outstanding qualities of your properties.

Why work with me?

I take the time to learn as much as possible about your brand and make sure that translated copy captures the imagination of readers and inspires them to take action.

Do you need a more personalized approach? I also create custom copy for real estate websites and property landing pages.

Ekaterina is one of the best Russian translators I have come across. This was the first time I hired her and she has exceeded my expectations in more than one way. Very professional in her approach. Exceptional quality of translation (English into Russian). Highly recommend!
— Svetlana, direct client in 2013 and 2014

Attract the attention of your Russian-speaking audience

Creative translation of real estate marketing materials

You represent luxury properties and want affluent Russian international property buyers to notice them. You need your carefully prepared marketing materials to keep their appeal in translation.

Or perhaps you would like to present your development project online, providing compelling information to investors or buyers.

Alternatively, you might be considering a series of sales e-mails or a newsletter to convert Russian-speaking subscribers.

In such cases, I can help you to create engaging marketing materials in Russian.

I render English and German copy into Russian according to a detailed translation brief to ensure that the final copy is stylistically attractive, effective, and faithful to your brand image. Moreover, for prominent text elements (e.g., headlines, subheadings, or image captions), I offer several different options to choose from. I also review final proofs so that your Russian copy looks impeccable and reads fluently.
The client was very happy with your translation and asked if you’d be available again
— Feedback from a project manager, translation of real estate property descriptions, German into Russian, for a variety of residential properties

A Russian voice to call your own

Custom copy in Russian based on your English marketing materials

Do you publish property descriptions on Russian foreign real estate portals? Are you creating a separate web presence for a property you represent? Do you need a summary of your development project description or a detailed description tailored to Russian investors?

I can help you stand out from competitors, avoid common translation pitfalls, and save time and energy by writing marketing copy in Russian according to your requirements and based on English-language reference materials.

Copywriting Skills + Intercultural Awareness + Real Estate Translation Experience = Your Brand’s New Voice in Russian

Whether you need custom descriptions for Russian-language real estate portals or website copy for your development project or company, I will work closely with you on every step of the project to make sure that the copy hits the mark.

Why order custom copy?

Preparing marketing materials in-house has many advantages, including cost efficiency. However, creating engaging copy that inspires buyers’ trust takes a lot of time and skill. This service is for companies that have Russian-speaking agents and want to use their time wisely, at the same time ensuring that Russian copy is compelling, informative, and conforms to internal standards.

Why order custom copy from me? Combining real estate translation and summarizing experience, knowledge of copywriting principles, and a meticulous approach, I will work with you to make sure that your Russian voice is a persuasive one. Find out more about my workflow.

I have had the pleasure of working with Ekaterina for several years and was deeply impressed by her professionalism and attention to detail. During that time I have enjoyed the support she has provided as excellent translator and reporter for events, news, PPT, articles and laws. I would highly recommend working with Ekaterina if you have the opportunity and sincerely hope that we will work together again in the future.
— Olga Ryaboshapko, GIS-Association