Photo by Erin Debnam,  http://www.erindebnam.com 

Photo by Erin Debnam,  http://www.erindebnam.com 

Ekaterina Howard, Pinwheel Translations

Combining copywriting and translation skills with intercultural awareness to help you attract Russian-speaking luxury real estate buyers

I grew up in a district of Moscow that has been called “the ugliest in Moscow” (very close to the truth). When it was time to choose a major in college, I went with “safe and sound” management studies, at the same time learning foreign languages and some translation skills to boot. After working on several translations for a magazine on urban planning and land development, I was ready to throw caution to the wind and start my career in translation.

 I never looked back.

Past projects include translating and editing Russian copy for high-profile real estate agencies, translating marketing materials for luxury properties in the US, Europe, and the UAE, as well as copywriting and editing for a gated community developer in Montenegro.

I needed texts that reflected the types of language services I offer and would speak to my target audience. It was very important to me that the texts address the pain points of my clients, and Ekaterina impressed me not only as a spectacular writer and Russian cultural expert, but also as someone who knows how to research a target market.

Ekaterina is extremely thorough and it is clear that she has given a lot of thought to her copy process. After a few emails with her, I felt like she knew more about my business than I do!

Ekaterina is a consummate professional who is very process-driven and good at distilling key information from diffuse and unstructured ideas
— Alyssa Yorgan-Nosova, Director of From Russian With Style


Additional information

Member of the American Translators Association (ATA) and the Carolina Association of Translators and Interpreters (CATI)

Current Administrator of the ATA Slavic Languages Division

Graduate of Belinda Weaver’s Copywriting Masterclass

Irrelevant information

If Firefly… then the Badger

If The Wire… then Stringer Bell

If Discworld… then Nac Mac Feegles

If Bulgakov… then Heart of a Dog

If Tolstoy… then Anna Karenina

If Dostoyevsky… I’d rather not

 

WORK samples

I am a graduate of Belinda Weaver's Copywriting Master Class course
I love memoQ and am not afraid to use it
NYU School of Professional Studies: Transcreation

NYU School of Professional Studies: Transcreation

Google AdWords Search Advertising

 certified (expires in June 2018)