On confidence, finding the best ideas, and running interviews that dig deep into customers’ “why”

tl;dr:

• It's not you, it's your brain. When facing uncertainty, brains want quick and easy tips, ideally with guaranteed success (and this is what social media delivers).

• Overcoming those cognitive biases is hard. Especially when you're tired, rushed, or anxious.

• Way out of the vicious cycle of shortcuts: curiosity and play. And rest.

• What it looks like in real life - and the power of contagious creativity

Early-stage startups need to move fast and break things to find PMF, identify best channels to reach their customers, and attract early adopters. But as you start scaling, this approach may be slowing down your growth. This is how you can make your website help you meet your MQL goals instead of getting in the way.

In this post: 3 sets of questions that would help you solve these 3 common startup challenges:

• Coming up with a value prop that would work across ICPs

• Uncovering hidden objections that are stopping your prospects from converting

• Pre-launch sanity check (obvious, but frequently overlooked)