Copy makeover. Email and pop-up copy: giving your readers a reason to clik

One of the emails I’ve received from this design company looked like it consisted of just a CTA button.

Turning on the image display showed that there were some “hidden” elements there, which clarified “What is it?”, but still did not answer “Why should I care?”.

**Copywriter hat on**

Here’s the result of the copy makeover experiment.

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