[S1E5] Diane Wiredu, Lion Words
There can be no converting copy without messaging, and there’s no messaging without figuring out your positioning first. But how do they all work together – and how do storytelling and brand voice fit in?
[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”
On confidence, finding the best ideas, and running interviews that dig deep into customers’ “why”
[S1E1] Jocelyn Brady: Hustle culture is killing us
tl;dr:
It's not you, it's your brain. When facing uncertainty, brains want quick and easy tips, ideally with guaranteed success (and this is what social media delivers).
Overcoming those cognitive biases is hard. Especially when you're tired, rushed, or anxious.
Way out of the vicious cycle of shortcuts: curiosity and play. And rest.
What it looks like in real life - and the power of contagious creativity
When copy gets in the way of traction: how to solve for startup growing pains
Early-stage startups need to move fast and break things to find PMF, identify best channels to reach their customers, and attract early adopters. But as you start scaling, this approach may be slowing down your growth. This is how you can make your website help you meet your MQL goals instead of getting in the way.