Posts in Teardowns
Structuring your offers: how to make numbers and emotions work together

One of the more interesting challenges of sales pages is writing for emotional impact, *in addition* to providing the information that potential buyers will need to know in order to make their decision.

This goes beyond replacing “fee” with “your investment”, or adding verbiage along the lines of “this course will change your life”.

Read about keeping your tone consistent, making your readers feel excited to buy, and making sure they don’t drop off because you skimped on the facts.

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