Alessandra Martelli's "Key principles of effective and persuasive communication" and "Fundamentals of transcreation": review

Alessandra Martelli's "Key principles of effective and persuasive communication" and "Fundamentals of transcreation" webinars: highly recommended

In this webinar: communication models, goals of marketing communication and tips on how to achieve them, including key features of persuasive messages and principles of effective communication. The final part of the presentation includes multiple tips on business writing with some advice on optimizing for web (SEO) and on presentation of business materials.

This webinar will be useful not only for marketing translators, but also for anyone who wants to improve their own copy. You can read a full description of this webinar and participants' reviews at The Alexandria Library website.

Fundamentals of transcreation

The following fundamental questions are answered in the webinar: What is transcreation? How is it different from translation? What does a transcreation process look like? What kind of expertise does a translator need to succeed in transcreation?

Further on the importance of cultural adaptation is explained based on two fascinating case studies (one of them of literary origins)

Added bonus: examples of typical challenges: puns, word play and rhyming slogans.

Description and reviews are also available at The Alexandria Library website.

Wondering what Mr Darcy has to do with anything? Watch the webinar to find out more about the Pride and Prejudice cultural adaptation.

Writing techniques for marketing translation and transcreation

The last webinar of the series, Writing techniques for marketing translation and transcreation, will take place on November 5th. Even if you are attending the ATA Conference in Chicago (as I am), you can still sign up and have access to the video recording of the webinar. I am very much looking forward to it!

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Ekaterina Howard, English to Russian and German to Russian translator. Business, marketing, real estate.

Ekaterina Howard, Pinwheel Translations

English to Russian and German to Russian translator working with business, marketing and real estate materials. ATA and CATI member.