Find your competitive edge. Sharpen your copy. Learn what to say to attract new customers

Improve your website faster, without second-guessing your choices

 
  • Find your voice and move away from the boring corporate-speak statements

  • Learn why you need to know what people think about us outside of the warm and cozy “translation bubble”

  • Get links to amazing free online resources that can save you hours of research (no more homepage layout blues!)

  • Find out what you should be doing when checking out websites of other translators in your language pair… instead of copying their layout, website structure and calls to action

  • Learn which cognitive biases are affecting perception of our worth… and how to counter them

  • Get a step-by-step process for using blog research to be more specific in your copy, especially if you can’t meet your dream clients and talk to them in person

  • Get ideas about how to get meaningful testimonials from the clients

  • Uncover reasons why you may not need to blog (sorry, you still need to be marketing)

  • Find new sources of inspiration when Copyblogger no longer inspires you

  • Learn from teardowns of translation websites - so that you can do better on your own site

 
 Ekaterina Howard [image; no glitter or unicorns]

I’m Ekaterina Howard. I write and localize website copy.

You might know me as the current SLD Administrator, a presenter at CATI and ATA conferences and events, or as a co-host of the SLD’s podcast. I write website and email copy and talk about using copywriting tools and tricks for T&I websites in my newsletter


 
 Copy magic! (rainbows and unicorns not included)  Photo by  Noah Buscher  on  Unsplash

Copy magic!
(rainbows and unicorns not included)

Photo by Noah Buscher on Unsplash

 No CAT tool reviews, no productivity or networking tips...

No CAT tool reviews, no productivity or networking tips...

 ...only ways to stop repeating bland, tired phrases everyone has heard 100 times already...

...only ways to stop repeating bland, tired phrases everyone has heard 100 times already...

 ...and make your website work for you, not against you, so that you have a better shot at getting your dream clients.

...and make your website work for you, not against you, so that you have a better shot at getting your dream clients.