In this post: 3 sets of questions that would help you solve these 3 common startup challenges:

• Coming up with a value prop that would work across ICPs

• Uncovering hidden objections that are stopping your prospects from converting

• Pre-launch sanity check (obvious, but frequently overlooked)

Testimonials can be more than pretty placeholders and can help you improve your website or landing page conversions. 3 steps to get customer testimonials that go beyond “Great product!”

You shouldn’t copy your competitors, obviously. Ignoring them is also not the answer. Your prospects are making purchasing decisions within a specific context that includes looking at competitors’ solutions. Find out how to use it to your advantage.

In my B2B SaaS conversion copywriting world, “aspirational behavior” + “temporal landmarks” almost always equals “new website copy in Q1Q2.”

But is it the right thing to do, right now, for your startup?…

I’ve reviewed dozens of early-stage startup websites and worked with Series A and bootstrapped companies on their web copy and messaging, and in all cases, tweaking hero section headline was not the answer.

The answer was figuring out why the website was actually underperforming — and how to fix that.

The “how” will depend on your product and your audience. But the website sections that are neglected are almost always the same.