Connect the dots between content and copy.
Find meaningful differentiators to attract more prospects.
Collect better testimonials

Grab one (or all!) of the templates and start organizing your research to write better copy

 
 
 

Competitor differentiators workbook

Less about “How are competitors’ products different from our product?” More about making your copy and offers more attractive compared to competitors’ offers.

From optimizing CTAs to avoiding overused terms and big ideas, this is a starting point for finding ways to influence your prospects. Because they’re definitely checking out your competitors.

Organic traffic conversions booster

Bringing in the traffic and losing it seems like a waste of time and effort.

Instead, connect your connect to buyer journey stages and develop a plan for keeping organic visitors on the website and turning them into prospects.

Includes 4 tabs:

  • Buyer Journey outline

  • Content gaps based on prospects’ stage of awareness

  • Content opportunities aligned with buyer priorities and pain points

  • Content prioritization (because you can’t do everything at once)

Testimonials beyond “It works.”

Without prompts, you’re not likely to get testimonials that go beyond surface-level “It’s great!”

To make your quotes more credible, don’t leave it up to your customers to come up with nice things to say. Instead, align your questions with common assumptions about your product, beliefs about the industry or about the “right” way of doing things, or hesitations around using your product.

A (monster) research organizer

For marketing departments of one and independent conversion copywriters.

If organizing data in spreadsheets is your love language, use this 12-page organizer to build out VoC reference info across ICPs and different types of research:

  • Customer interviews

  • Benefits / outcomes and their hierarchy

  • Differentiators

  • Review mining organizer

  • Competitor website messaging summary tab

  • Wynter panel feedback