Find your best messages by reading reviews

Use review mining to:

  • identify a misalignment between what your customers say and what you want them to say

  • find fresh and specific ways to talk about your features and benefits

  • identify roadblocks on the way to conversion

  • learn more about use cases and how to describe them so your prospects want to find out more

  • see opportunities to differentiate your product from your competition

 
In this e-book: 14 ways to use review mining to find your best messages and copy to get more conversions

In this e-book: 14 ways to use review mining to find your best messages and copy to get more conversions

In this e-book

Read reviews. Update your copy and messaging.
Get results.

Maybe you know there’s a messaging misalignment and want to fix it, or maybe you’re working on a landing page for your MVP.

Either way, going through reviews (yours or competitors’) can make finding the right words to attract your prospects so. much. easier.

 
 

Take a peek inside:

 

  1. A step-by-step approach to mining reviews, both when you know what to look for, and when you’re just starting out

  2. 14 use case examples:

    1. Find unexpected big ideas for your product

    2. Connect your value proposition to the primary benefits

    3. Nail your differentiators

    4. Identify additional benefits to highlight

    5. Grab sticky copy to make your benefits pop

    6. Find pain points that add "zing!" to your outcomes

    7. Answer the "So what?" question to convert your prospects

    8. Remove generic feature descriptions and replace them with memorable copy

    9. Find new use cases

    10. Identify use cases to retire

    11. Pinpoint JTBD for specific personas

    12. Identify common barriers to conversions

    13. Find copy ideas to overcome those barriers

    14. Pull out content ideas to educate your ICPs

  3. For each use case, a breakdown of why it matters, what to look for, and what to do next to validate your hypothesis