Podcast episodes, resources, how-to-guides (and more)

Season 1

You’re Doing

Growth

Wrong

For startup founders and marketers tired of learning about growth the hard way

Check out older posts for tips on research, CRO and competitor analysis. Or scroll down for templates, guides and other resources

Templates and guides

Resources for

growing

startups

Grab them so you don’t waste time reinventing the wheel

A 3-step evaluation to see if you may run into messaging issues as you scale

Going through reviews (yours or competitors’) can make finding the right words to attract your prospects so. much. easier.

Differentiation analysis. Mapping out your case studies. And — my personal favorite — a monster research organizer.

Choose your own adventure by scrolling through published posts:

A rocketship launch or a leap of faith?
Customer research, Website copy, Growth Ekaterina Howard Customer research, Website copy, Growth Ekaterina Howard

A rocketship launch or a leap of faith?

Trying to speed up your startup growth may be slowing it down. If you’re focusing on quick fixes and not pattern-finding.

When my prospects say: “We have no time for this,” “We already know everything about our customers,” “We’ll just A/B test it,” or “Can you just write it?” — what I hear is: “We’re flying blind and kinda like it that way.”

(I have yet to work on a project where all of the research data lined up neatly with assumptions and guesses about conversion drivers for a specific target audience. Never ever has it happened — which is why we need the research phase in the first place.)

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