Onboarding for SaaS Ekaterina Howard Onboarding for SaaS Ekaterina Howard

Otter email onboarding: painlessly segment your users with sneaky surveys

Your onboarding sequence flow will depend on the features of your product, your “aha!” moments to be, and your goals for specific groups of users. Even if your product attracts all kinds of users, not all users are equal in terms of profitability. Looking for ideas on how to determine which freemium users you should prioritize? Meet Otter.ai and their very deliberate approach to onboarding.

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