There can be no converting copy without messaging, and there’s no messaging without figuring out your positioning first. But how do they all work together – and how do storytelling and brand voice fit in?

On confidence, finding the best ideas, and running interviews that dig deep into customers’ “why”

tl;dr:

• It's not you, it's your brain. When facing uncertainty, brains want quick and easy tips, ideally with guaranteed success (and this is what social media delivers).

• Overcoming those cognitive biases is hard. Especially when you're tired, rushed, or anxious.

• Way out of the vicious cycle of shortcuts: curiosity and play. And rest.

• What it looks like in real life - and the power of contagious creativity